Nudibranch Facts

Nudibranch Facts Charming to the two jumpers and researchers, brilliant nudibranchs (articulated nooda-bronk and including Nudibranchia, suborders Aeolidida and Doridacea) possess the ocean depths of seas everywhere throughout the world. The grossly named ocean slug arrives in an incredible cluster of shapes and neon-splendid hues that they themselves can't see. Quick Facts: Nudibranchs (Sea Slugs) Logical Name: Nudibranchia, suborders Aeolidida and DoridaceaCommon Name: Sea slugBasic Animal Group: InvertebrateSize: Microscopic to 1.5 feet longWeight: Up to a little more than 3 poundsLifespan: half a month to a year Diet: CarnivoreHabitat: On ocean bottoms everywhere throughout the world, somewhere in the range of 30 and 6,500 feet beneath the water surfacePopulation: UnknownConservation Status: Not Evaluated Portrayal Nudibranchs are mollusks in the class Gastropoda, which incorporates snails, slugs, limpets, and ocean hairs. Numerous gastropods have a shell. Nudibranchs have a shell in their larval stage, yet it vanishes in the grown-up structure. Gastropods additionally have a foot and every youthful gastropod experience a procedure called ​​torsion in their larval stage. In this procedure, the whole top of their body turns 180 degrees on their foot. This outcomes in the arrangement of the gills and rear-end over the head, and grown-ups that are deviated in structure. The word nudibranch originates from the Latin word nudus (stripped) and Greek brankhia (gills), concerning the gills or gill-like extremities which distend from the backs of numerous nudibranchs. They additionally may have appendages on their heads that help them smell, taste, and get around. A couple of arms called rhinophores on the nudibranchs head have fragrance receptors that permit the nudibranch to smell its food or different nudibranchs. Since the rhinophores stick out and can be an objective for hungry fish, most nudibranchs can pull back the rhinophores and conceal them in a pocket in their skin if the nudibranch detects threat. <img information srcset=https://www.thoughtco.com/thmb/i4omoTimFj45VMidCPOkVjOHsi4=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/GettyImages-990033464-4c8d3062b010412e831ad42ae8a3a2cc.jpg 300w, https://www.thoughtco.com/thmb/Cg57iLNebOk30ftaZcBZ67QLJKw=/802x0/filters:no_upscale():max_bytes(150000):strip_icc()/GettyImages-990033464-4c8d3062b010412e831ad42ae8a3a2cc.jpg 802w, https://www.thoughtco.com/thmb/ZaIFPFQcpaC959VngQArREFVOWo=/1304x0/filters:no_upscale():max_bytes(150000):strip_icc()/GettyImages-990033464-4c8d3062b010412e831ad42ae8a3a2cc.jpg 1304w, https://www.thoughtco.com/thmb/LK6Wo2ljbDVifzFyiDjU8LtKhyk=/2309x0/filters:no_upscale():max_bytes(150000):strip_icc()/GettyImages-990033464-4c8d3062b010412e831ad42ae8a3a2cc.jpg 2309w information src=https://www.thoughtco.com/thmb/5k8hrslF4Lst999rOff73vzniCY=/2309x1299/filters:no_upscale():max_bytes(150000):strip_icc()/GettyImages-990033464-4c8d3062b010412e831ad42ae8a3a2cc.jpg src=//:0 alt=Redline Flabellina - Nudibranch class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-8 information following container=true /> Amin Benhameurlaineâ /Getty Images Species There are more than 3,000 types of nudibranchs, and new species are as yet being found. They extend in size from minute to over a foot and a half longâ and can weigh up to a little more than 3 pounds. In the event that youve seen one nudibranch, you havent seen them all. They arrive in an amazingly wide assortment of hues and shapes-many have brilliantly hued stripes or spots and ostentatious limbs on their head and back. A few animal types are straightforward and additionally bio-luminescent, similar to the Phylliroe. Nudibranchs flourish in a colossal assortment of submerged situations, from shallow, calm, and tropic reefs to Antarctica and even aqueous vents. <img information srcset=https://www.thoughtco.com/thmb/DwYrhi8aT6eCD2jGSSmjlcS40YY=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/GettyImages-480360882-810e50d495bb40ad84a5c4306560a4ac.jpg 300w, https://www.thoughtco.com/thmb/wy0tJQT8ZLRJwv3DGX9LPq1ZATk=/1125x0/filters:no_upscale():max_bytes(150000):strip_icc()/GettyImages-480360882-810e50d495bb40ad84a5c4306560a4ac.jpg 1125w, https://www.thoughtco.com/thmb/WFqgYPNdd9_-kRGLSUAzsNBP5Mk=/1950x0/filters:no_upscale():max_bytes(150000):strip_icc()/GettyImages-480360882-810e50d495bb40ad84a5c4306560a4ac.jpg 1950w, https://www.thoughtco.com/thmb/n3TN3MV56Ye3YMFkBB35Eb4J6c0=/3600x0/filters:no_upscale():max_bytes(150000):strip_icc()/GettyImages-480360882-810e50d495bb40ad84a5c4306560a4ac.jpg 3600w information src=https://www.thoughtco.com/thmb/AiOGUzGWkbBW5gBjptYrwH0QUxk=/3600x2400/filters:no_upscale():max_bytes(150000):strip_icc()/GettyImages-480360882-810e50d495bb40ad84a5c4306560a4ac.jpg src=//:0 alt=Nudibranch, Hypselodoris kanga. Tulamben, Bali, Indonesia. Bali Sea, Indian Ocean class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-14 information following container=true /> cbpix/Getty Images Suborders Two fundamental suborders of nudibranchs are dorid nudibranchs (Doridacea) and aeolid nudibranchs (Aeolidida). Dorid nudibranchs, similar to the Limacia cockerelli, inhale through gills that are on their (back) end. Aeolid nudibranchs have cerataâ or finger-like extremities that spread their back. The cerata can be an assortment of shapes-string like, club-formed, bunched, or fanned. They have various capacities, including breathing, processing, and resistance. Territory and Distribution Nudibranchs are found in all the universes seas, from cold water to warm water. You may discover nudibranchs in your nearby tide pool, while swimming or jumping on a tropical coral reef, or even in the absolute coldest pieces of the sea or in warm vents. They live on or close to the ocean bottom and have been distinguished at profundities somewhere in the range of 30 and 6,500 feet underneath the sea surface. Diet Most Nudibranchs eat utilizing a radula, a toothed structure that they use to scratch off prey from the stones they stick to; some suck out the prey in the wake of predigesting its tissue with chosen compounds, rather like a wasp. They are meat eating, with the goal that prey incorporates wipes, coral, anemones, hydroids, barnacles, fish eggs, ocean slugs, and different nudibranchs. Nudibranchs are fussy eaters-singular species or groups of nudibranchs may eat just a single sort of prey. Nudibranchs get their brilliant hues from the food they eat. These hues might be utilized for disguise or to caution predators of the toxic substance that exists in. The Spanish cloak nudibranch (Flabellina iodinea) benefits from a types of hydroid called Eudendrium ramosum, which has a shade called astaxanthin that gives the nudibranch its splendid purple, orange, and red hue. Some nudibranchs, similar to the Blue Dragon, make their own food by eating coral with green growth. The nudibranch assimilates the green growths chloroplasts (zooxanthellae) into the cerata, which obtain supplements by photosynthesis utilizing the sun to support the nudibranch for a considerable length of time. Others have advanced different methods of cultivating zooxanthellae, lodging them in their stomach related organ. Conduct The ocean slugs can see light and dull, yet not their own splendid tinge, so the hues are not planned to pull in mates. With their restricted vision, their feeling of the world is acquired through their rhinophores (on the head) and oral arms (close to the mouth). Not all nudibranchs are brilliant; some utilization cautious disguise to coordinate the vegetation and stow away, some can change their hues to fit, some shroud their splendid hues just to bring them out to caution off predators. Nudibranchs proceed onward a level, expansive muscle called a foot, which leaves a foul path. While most are found on the sea floor, some can swim short separations in the water segment by utilizing their muscles. Some even swim topsy turvy. Aeolid nudibranchs can utilize their cerata for guard. A portion of their prey, for example, Portuguese man-of-wars have a specific cell in their limbs called nematocysts that contain a pointed or venomous looped string. Nudibranchs eat the nematocysts and store them in the nudibranchs cerata where they can be utilized late to sting predators. Dorid nudibranchs make their own poisons or ingest poisons them from their food and discharge those into the water when required. In spite of the offensive or poisonous taste they can present to their non-human predators, most nudibranchs are innocuous to people, aside from those like Glaucus atlanticus which expends nematocytes thus may think of you as a predator and sting. Generation and Offspring Nudibranchs are bisexuals, implying that they have regenerative organs of both genders. Since they cannot move excessively far, excessively quick and are single in nature, its significant for them to have the option to repeat if the circumstance introduces itself. Having both genders implies that they can mate with any grown-up that happens to cruise by. Nudibranchs lay masses of winding formed or wound eggs, which are generally left all alone. The eggs bring forth into free-swimming hatchlings which in the long run settle onto the sea base as grown-ups. Just a single types of nudibranch, the Pteraeolidia ianthina, shows parental consideration by guarding the recently laid egg masses. Nudibranchs and Humans Researchers study nudibranchs in light of their perplexing substance cosmetics and adjustments. They have uncommon or novel concoction mixes which have hostile to microbial and against parasitic attributes which may help in the battle against cancer.â Investigations of nudibranch DNA likewise offer help with following sea conditions comparative with environmental change. Dangers These lovely creatures dont live long; some satisfy a year, however some just for half a month. The worldwide populace of nudibranchs is as of now unassessed-analysts are as yet finding new ones

Toys R Us

When Toys R Us opted for non-payment it broke the news, individuals wherever were crushed, this organization was each child dream: a cornucopia of toys and games. At the point when they declared that 180 stores would be shutting and petitioned for Chapter 11 liquidation, normally the web went into a commotion. Clients wherever posted about how crushed they were about Toys R Us shutting and how the store was a significant part of their adolescence. Yet, for significant retailers, for example, Target, Amazon, Walmart, and Party City this is a colossal gift. These stores are presently intending their concentration for our childhood and taking advantage of the recently open market for toys. For a considerable length of time Toys R Us was the spot to purchase toys, you could get a doll or possibly a plush toy at Walmart or Target, however on the off chance that you needed a tremendous determination of different toys to browse you went to Toys R Us. These enterprises are offering new toys, additional store space and exhibitions for their customers. Just as of late Party City set up fifty new toy shops total with gigantic Lego dinosaurs and an assortment of hands on encounters (intended to engage kids simply like Toys R Us). Amazon is even supposed to make an occasion toy inventory, which is anticipated to support their toy benefits from fifteen to twenty percent before the finish of 2018. Toys R Us shutting made an extraordinary effect on residents, for their faithful clients as well as when the organization petitioned for financial protection they were evaluated to make thirty thousand workers bankrupt. Notwithstanding not having an occupation, these laborers were not given any severance pay at all. Presently that this significant organization that made up around twelve percent of the Us toy advertise is shut there is a sizeable opening in that showcase simply trusting that enormous scope retailers will fill it. Due to this organization opting for non-payment, laying off thousands, and shutting down their stores different retailers get an opportunity to rule the toy advertise. A case of this would be Walmart growing their instore and online toy choice and being marked as the nation's best toy store. Toys R Us shutting won't just effect their laborers, however guardians whose essential toy provider is this organization. In the article it referenced a mother who when hearing that they were shutting hurried off to purchase their toys, so her kids wouldn't need to manage the future shortage. All things considered Toys R Us shutting has influenced the economy by making a twelve percent hole in the toy advertise that significant retailers are hurrying to fill, affected children since they will not, at this point have the option to visit their preferred store, and destroyed their workers lives by removing their wellspring of salary and declining to pay severance. While perusing this article I was a disheartened a touch of contemplating the children who won't get the opportunity to go to their dearest foundation, however not in the slightest degree amazed that organizations are taking advantage of the lucky break to recharge the U.S. toy advertise. It appeared well and good that Toys R Us filled for Chapter 11 Bankruptcy since they couldn't pay their obligations, and had been not able to do as such for a long while. Them shutting just implies that that specific store won't sell their merchandise any longer, as a result of that their purchasers should take their cash somewhere else now. Toys R Us seeking financial protection and different organizations playing get up to speed in their toy office doesn't really influence me, since I haven't set foot in a Toys R Us for just about 10 years. To sum up my past proclamations Toys R Us shutting has made a hole in the toy advertise that retailers are contending to fill, has left their workers without pay, and upset the toy economy. Toys R Us When Toys R Us defaulted on some loans it broke the news, individuals wherever were crushed, this organization was each child dream: a cornucopia of toys and games. At the point when they reported that 180 stores would be shutting and petitioned for Chapter 11 liquidation, normally the web went into a commotion. Clients wherever posted about how crushed they were about Toys R Us shutting and how the store was a significant part of their adolescence. However, for significant retailers, for example, Target, Amazon, Walmart, and Party City this is a gigantic gift. These stores are currently intending their concentration for our childhood and taking advantage of the recently open market for toys. For quite a long time Toys R Us was the spot to purchase toys, you could get a doll or possibly a plush toy at Walmart or Target, yet in the event that you needed a huge determination of different toys to browse you went to Toys R Us. These organizations are offering new toys, additional store space and exhibits for their customers. Just as of late Party City set up fifty new toy shops total with huge Lego dinosaurs and an assortment of hands on encounters (intended to engage kids simply like Toys R Us). Amazon is even supposed to make an occasion toy inventory, which is anticipated to support their toy benefits from fifteen to twenty percent before the finish of 2018. Toys R Us shutting made a radical effect on residents, for their dependable clients as well as when the organization sought financial protection they were evaluated to make thirty thousand representatives bankrupt. Notwithstanding not having a vocation, these laborers were not given any severance pay at all. Presently that this significant organization that made up about twelve percent of the Us toy advertise is shut there is a sizeable opening in that showcase simply trusting that huge scope retailers will fill it. As a result of this organization opting for non-payment, laying off thousands, and shutting down their stores different retailers get an opportunity to overwhelm the toy showcase. A case of this would be Walmart growing their instore and online toy choice and being marked as the nation's best toy store. Toys R Us shutting won't just effect their laborers, however guardians whose essential toy provider is this organization. In the article it referenced a mother who when hearing that they were shutting surged off to purchase their toys, so her kids wouldn't need to manage the future shortage. With everything taken into account Toys R Us shutting has influenced the economy by making a twelve percent hole in the toy showcase that significant retailers are racing to fill, affected children since they will not, at this point have the option to visit their preferred store, and destroyed their representatives lives by removing their wellspring of pay and declining to pay severance. While perusing this article I was a disheartened a touch of pondering the children who won't get the chance to go to their darling foundation, however not in any way shocked that organizations are taking advantage of the lucky break to recharge the U.S. toy showcase. It seemed well and good that Toys R Us filled for Chapter 11 Bankruptcy since they couldn't pay their obligations, and had been not able to do as such for a long while. Them shutting just implies that that specific store won't sell their products any longer, as a result of that their customers should take their cash somewhere else now. Toys R Us declaring financial insolvency and different organizations playing make up for lost time in their toy office doesn't really influence me, since I haven't set foot in a Toys R Us for very nearly 10 years. To sum up my past articulations Toys R Us shutting has made a hole in the toy advertise that retailers are contending to fill, has left their representatives without pay, and upset the toy economy.

Joshua Bearmans story Art of the Steal Essay Example | Topics and Well Written Essays - 750 words

Joshua Bearmans story Art of the Steal - Essay Example This paper delineates that Gerald Blanchard constantly arranged to make his heist by researching blemishes in the security framework much the same as an individual’s ID of dry leaves on a tree. Successfully, legitimate arranging and an intensive examination consistently guaranteed Gerald’s taking exercises were a tremendous achievement. It is relevant to take note of that, Gerald began his endeavors at a youthful age. In such manner, he had figured out how to turn into a nearby criminal driving force in his neighborhood while in secondary school. The story Art of the Steal clarifies the heightening of his modernity dependent on his insightfulness in innovation framed after some time since the beginning. Accordingly, the story gives his adventures from parachuting in, changing gems made sure about by a weighted caution, and a lot increasingly fascinating stories including efficient excursions. Then again, his flaunty nature was a difference to a driving force of the abso lute most advanced wrongdoings submitted. In the long run, this conduct in the end prompted a slip-up that prompted his capture and resulting condemning whereby he served a prison term. Regardless of the book being about acts that are criminal in nature, there are numerous positive exercises that people can draw from Gerald’s epic stories and apply them throughout everyday life. To start with, great intellectual abilities are one of the components that added to Gerald’s accomplishment during his adventures paying little mind to the security instruments in the spots he focused on. Psychological aptitudes are urgent in our day by day lives to settle on the choices. For instance, Gerald parachuted onto the top of the Vienesse Castle on his approach to take the Sisi Star. During the voyage through the château, Gerald understood that â€Å"There was an equipped gatekeeper positioned at each passage and watching the lobbies however the rooftop was unguarded†. For thi s situation, it would take a person with a decent discernment, speedy learning, and thinking to plan the main simple approach to get into the palace. Clearly, Gerald had these significant abilities since he made sense of the easy method to get into the structure and bring out the heist was through parachuting onto the unguarded top of the manor.

Purchase Chemistry Lab Report and Get Professional Assistance

Purchase Chemistry Lab Report and Get Professional Assistance Purchase Chemistry Lab Report and Get Professional Assistance Chemistry itself is a difficult discipline and being a chemistry student is a hard work. Although you are a good student and want to get everything done perfectly and on time, it can happen, that a chemistry lab report is one too many, however, you don’t want to risk getting bad grades. We totally understand, if sometimes you feel the need to relax and let someone help you with your stressful tasks. Which is why we offer you professional help that will guarantee you a perfect score, but still will let you have some time off. Chemistry Lab Reports Carrying through experiments and researches are the basics of science and the research papers, and lab reports among them, are the most important means of communication in science. They help sharing the gained knowledge and discuss the results, as only the discussion helps finding the truth. If you don’t know, how to write a a chemistry lab report or microbiology lab report, and the teacher hasn’t explained it to you thoroughly, you will have to either browse some websites for information, or consult someone with a profound knowledge, like the professional writers here at.com. The general outline for a chemistry lab report looks the following way: Title. Abstract. Introduction. Materials and methods. Results. Discussion. Literature cited. All these parts are pretty self-explanatory, but do not hesitate to contact our team for further explanations, if you have questions. One thing that can also help you get your thoughts together is a chemistry lab report format. It shows you the logical structure of your future work and guides you through the process. Getting Chemistry Lab Reports Online In fact, sometimes theoretically knowing how to write a chemistry lab report isn’t quite enough. You have to have full knowledge of the topic, enough time to do the research and good lab partners, because often such tasks are shared between several people in a group. Sometimes though, it can happen that either you feel like the deadline is too soon and you can’t handle the stress, or one of your lab partners isn’t reliable enough.   And all this does put your good grades at risk! Do not let circumstances cause you trouble and get some help from a reliable team of professionals. The well-educated writers of.com are ready to give you a helping hand when writing a chemistry lab report, and thus you will get a flawless writing within the shortest terms!

Intercultural Communication in the Workforce - 1292 Words

Intercultural Communication in the Workforce Today’s organizations are doing business more and more in a global context. The people that count in any business from the suppliers to clients to employees are increasingly based in remote locations in foreign countries. The need for effective and clear intercultural communication is becoming vital in securing success in today’s global workplace. Managers of global corporations need to understand the role of intercultural communication competence in achieving cohesiveness in diverse environments of global business teams. Whether delivering a presentation, negotiating with a supplier, or providing assistance to a client, intercultural communication must be done right. The US labor force is†¦show more content†¦Knowing whether a culture is either high or low context can also create more effective communication among cultures. Because of the advancements in technology, people are having more and more contact with individuals from around the world. Understanding the meaning of high and low-context is of course important, not only in traveling, vacationing, and touring the world, but is even more important with the increase in diplomatic and business relationships that countries are developing with each other around the world. For example, in a business setting this is extremely important if an individual is giving a presentation to another country. If the presentation is given by a low-context group to a high-context group, the high context members may feel as though there is way too much information being given, and the presenter should just get to the point. The opposite can be said when high-context individuals present to a low-context gr oup, there may be a feeling of ambiguity or vagueness because everything was not spelled out precisely during the presentation. These ideas can help support our ability to appreciate others and be understood. Most companies attempt toShow MoreRelatedThe World s Largest Rate Of Migrant Workforce1075 Words   |  5 Pagespopulation so diverse and unique has become not only a challenge but a priority. The future stability and prosperity of Dubai rests on how and what the authorities will react in the years to come. The UAE with the world’s largest rate of migrant workforce continues to show upward trend with workers from India, Pakistan, Sri Lanka, Philippines, Indonesia, Australia, USA, Europe and others. Along with the migration there is the mingling of different cultures. The different languages, ethnic backgroundsRead MoreDiversity Within The Workplace And How Communication Is The Driving Force Behind It Essay1463 Words   |  6 PagesDiversity in the workplace and how communication is the driving force behind it. Workplace diversity can be described as â€Å"all the differences in age, gender, sexual orientation, education, cultural background, religion, and life experienceâ⠂¬  (Okora Washington, 2012, as cited in Mulkeen, 2008). Another functional definition of diversity is being cultural, racial, or sex-based. An organization’s definition and viewpoint concerning diversity guides the strength of its employees to connect and communicateRead MoreDiversity Training And Cultural Sensitivity Training Essay897 Words   |  4 Pagesbuilding high performance teams across multiple countries. Global organizations are required to adapt to continuous changes in culturally diverse global business environment. Multinational leaders must become adapt to leading a culturally diverse workforce if the organization is to become transcontinental. Therefore, there must be an emphasis on diversity training and cultural sensitivity training across the organization, especially among members of leadership. Inclusive leadership has been presentedRead MoreCultural Environment Of International Business Essay1327 Words   |  6 Pagesproficiently across borders. One important concept which provides insight into the idea of intercultural aptitude is the notion of â€Å"mindfulness† or the ability to interact with others from different cultures. Managers must become more culturally sensitive since diversity in the workplace is now the norm in most major organizations. Intercultural relationships with business prospects, clients and workforce have the potential for positive and negative outcomes, and to better understand why and howRead MoreIntercultural Communication And The Australian Criminal Justice System1364 Words   |  6 PagesIntercultural communication is a relatively new subject that has had increasing popularity among managers in both the business and education sectors. This essay will focus on how a lack of intercultural communication knowledge will result in racism, stereotyping and misunderstandings among different cultures and how this can result in negative long term effects for some already disadvantaged groups such as In digenous Australians. Without effective Intercultural Communication, particular groups willRead MoreEssay on intercultural communication1346 Words   |  6 Pagesawareness of intercultural communication is also required.† Do you agree or disagree with his opinion? In a well-structured essay explain your ideas using clear examples to support your ideas. Distance and time are no longer the biggest obstacles to doing business, as result of human innovation and technological progress. And with the development of communications and wide-spread cooperation all over world, more and more companies are exploring the international market. (Johnson 2012) Intercultural communicationRead MoreCase Study : Hotel, A Boutique Hotel Owned And Managed By The Fasano Family Essay1402 Words   |  6 Pagesdepartment be able to create a strategic plan to open a new hotel in Vancouver, a SWOT analysis was made and the findings are displayed bellow. Figure 1. External Analysis Opportunities Threats †¢ Industry growth †¢ Immigrants workforce - In Canada, 27% of tourism and hospitality workforce are immigrants (Statistics Canada, 2016). †¢ Oil price - Because the oil price is decreasing, air companies can reduce their flight tickets price leading to more travelers. †¢ Location - Vancouver is closer to the East AsiaRead MoreEssay about Report on Cross-Cultural Management1127 Words   |  5 Pagescross-cultural management reveal that the culture is a very expansive subject for organizations to study, especially for organizations, which hire the most diverse workforce. One definition of a diverse workforce could be as the one, which comes from different ethnic and demographic backgrounds (Plessis, 2011). For studying culture of the diverse workforce, there are two parts to study, the implicit and the explicit culture. The explicit culture includes behavior while the implicit part involves norms andRead MorePersonal Philosophy Of Leadership And Generational Lines974 Words   |  4 Pagesallowing alleged divisions hurt team’s efficiency and learn the competences needed to successfully guide a diverse team. Generally speaking, I feel that leadership has gained on a substantially new dimension with nowadays diverse international workforce. Every generation seem to have been affected by the historical, societal and cultural influences of their era. Every generational grouping has an altered frame of reference in addition to an altered way of communicating. Assumed the type and consistencyRead MoreLeading A Multicultural Group. Cornelius Cash Essay1010 Words   |  5 Pagesbuilding high performance teams across multiple countries. Global organizations are required to adapt to continuous changes in culturally diverse global business environment. Multinational leaders must become adapt to leading a culturally diverse workforce if the organization is to become transcontinental. Therefore, there must be an emphasis on diversity training and cultural sensitivity training across the organization, especially among members of executive leadership. Inclusive leadership has been

Essay about Themes in Fitzgeralds The Great Gatsby

Themes in Fitzgeralds The Great Gatsby The American Dream On first glance, The Great Gatsby is about a romance between Gatsby and Daisy. The true theme behind this wonderful novel is not merely romance, but is also a very skeptical view of the extinction of the American dream in the prosperous 19s. This loss of the American dream is shown by Fitzgeralds display of this decade as a morally deficient one. He shows its incredible decadence in Gatsbys lavish and ostentatious parties. This materialistic attitude toward life came from the disillusionment of the younger generation of the old Victorian values. Also, with Prohibition in effect, illegal bootlegging practices made for yet another way for Americans to fall down the path of†¦show more content†¦This is just the same as the American dream- money and decadence ruin it. ‘I wouldnt ask too much of her, I ventured. ‘ You cant repeat the past. ‘Cant repeat the past? He cried incredulously. ‘Why of course you can!Â…he talked a lot about the past and I gathered that he wanted to recover something, some idea of himself perhaps, that had gone into loving Daisy. The Social Class Clash Another theme in The Great Gatsby is one that is very evident throughout the novel. It is the conflict between the new wealthy class of self-made men and the old rich. This is most noticeable in the physical separation between them. The new rich live in West Egg and the old rich live in East Egg. The new rich people are not yet acclimated to being upstanding citizens so they are not well connected in the social world, not to mention their incredibly ostentatious nature. In Gatsbys situation, he lives in a huge, repulsively tacky gothic mansion and he throws wild, lavish parties that could be better classified as raves. Daisy and Tom, who represent the old rich, are very refined, tasteful, and very well-mannered. However, the old rich also have come to rely on their money as a defense against trouble (either that they have caused or become victim of). This is exhibited very well when Daisy and Tom simply move away instead of going to Gatsbys funeral. Gatsby, on the other hand , is extremely loyal to his friendsShow MoreRelated Themes in Fitzgeralds Great Gatsby Essay897 Words   |  4 PagesIn the novel, The Great Gatsby by F.Scott Fitzgerald, there are several themes. Some include The death of the American Dream, hope, and uselessness of women. These all are the three most important themes and expressed a lot throughout the story. Even though this whole story might seem like a romantic tale, one of the important theme’s is actually the deathRead MoreThemes of Love and Money in Fitzgeralds The Great Gatsby Essay687 Words   |  3 PagesA man named Nick moves into old money right next door to Jay Gatsby. Throughout The Great Gatsby Fitzgerald discusses the American culture and themes that relates to Americans, such as the desire for material possessions, desire for love and The contrast between old money/ne w money. Fitzgerald discusses the desire for material possessions in The Great Gatsby by explaining the fact that Americans judge people by the possessions and the money they have. For example people pictured Tom as a godRead MoreEssay about Great Gatsby862 Words   |  4 Pages F. Scott Fitzgeralds The Great Gatsby / Gatsbys Desire for Daisy exploring why Gatsby had such an obsessive desire for Daisy. The writer purports that Gatsby began by pursuing an ideal, not the real woman. In fact, he could not recognize the type of person she had become since they last saw each other. Gatsby lives in a dream world and Daisy is part of that dream. As the novel progresses, however, Gatsbys feelings change. Bibliography lists Fitzgeralds The Great Gatsby : The RoleRead MoreA Review of F Scott Fitzgeralds The Great Gatsby851 Words   |  3 PagesThe Great Gatsby F. Scott Fitzgerald created a modern masterpiece in his work The Great Gatsby, despite the novels earl ill reception. The work is a complex piece which tries to make sense of a strange concept of modernity within a classical sense of history. In the work, Fitzgerald illustrates the importance of allusion in the creation of character building, but also as a way for Fitzgerald to stray away from previous literary techniques and create motifs and themes that were entirely his ownRead MoreThe Sensible Thing, by F. Scott Fitzgerald1643 Words   |  7 Pageshis other writings. Like many writers, his work was heavily influenced by his life. Published criticisms note similarities between attitudes of the Roaring Twenties. In order to interpret The Sensible Thing, it is necessary to examine F. Scott Fitzgeralds life and work. 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Chinua Achebe and Politics of Narration †Free Samples to Students

Question: Discuss about the Chinua Achebe and Politics of Narration. Answer: Introduction: Chinua Achebes Girls at war is a story of political Nigerian culture. The essay consists of all the shades and angles of the same. The writer of the story, opines the fact that it is not necessary to memorize something in order to know something. The writer believes in fact that it is important to present the experience in good language and in good form with the use of ornamental literature in order to present any incident that attract the readers towards the incident. The writer is an African English-language writer. He uses the power of his language to reveal the aspects of the political culture of Nigeria. He concentrates on both the literary aspect as well as the aspect (Williams and Patrick). Through the strong impact of the story of Achebe it can be analyzed that the story describes the situation of war between the seceding state of Biafra and Nigeria. The theme as well as the plot of the story is represented in the auxiliary sentence at the time of introducing the central characters of the story. It has been observed that the characters meet for the first time and nothing actually happened between them. The second time they met at the checkpoint at Akwa (Gale). At their second meeting the girl who was named Gladys, stops the car of Reginald Nwankwo in order to inspect it. The incident excited him and made him more delightful. He found him in an absolute way that a girl must be in. The girl was dressed up in a fluffy blue jersey, in khaki jeans and she wore a canvas shoe and she carried a new style of hair plait. He started to respect the militia girls whom he had seen earlier. He was carried by the look of Gladys and he thought her to be quite mature enough. He respecte d the patriotic and the perceptive form of her. He thought she was invincible. The story takes the readers to the third encounter between the two. The things went to a worst situation in the third encounter (Lynn and Thomas). The story raises the important theme of war and the consequences related to the political system. The headiness was long chased by death and starvation. Reginald was coming back to Owerri in order toobtain food obtain food after his influence as an official. The site that was seen during this time was unfortunate and it occurred under the vision of a starving crowd who mocked and taunted him. This was a huge embarrassment for him as he was a noble man and he had an ideal image in the society (Siddique and Rumana). He was at an odd situation and he realized that at that time he could do nothing for the crowd. Soon in the next moment, Gladys was found to walk in the crowd and some amount of change was occurred in her. She was decked up in make-up, she wore a wig, she wore new clothes which seemed to be the sign of bureaucrat and undoubtedly a corrupted one. She recalled that she searched for him long ago, when he used to admire her. The situation is not the same now (Gagiano and Annie) . Later when they went to a party, they found a white Red Cross man. The man narrated the story where he lost his friend in an air crash. An African officer who was admired and considered to a hero by many girls including Gladys, the strong protagonist of the story, slapped him. Gladys appeared to be the female protagonist of the story and she appeared to be the banal and an improvident child (Aguilera and Ana). Gladys goes to bed in her home with Reginald. She used some course language and this surprised Reginald. After such experience, he began to think that she was nothing but only a reflection of a rotten and maggoty society. She needed some cleaning in the same way as a clumsy mirror is cleaned when it is dirty. He later explores the fact that she was under some kind of terrible influence. Finally, he decided to help her by giving her food and money. They went together to her house. He was inquisitive to see her friends and the persons attached to her and the ones she mixes with i n order to get to the base of her life. He wanted to go to know the bottom of her life in order to understand the reason of her such behavior. Her life was a complete waste and this is the reason he wanted to go into the deep understanding of the factors or the persons responsible for this (Afejuku, Tony and Adekunle). On the way, he was found to pick up a soldier who lost his leg, while he comes across another air raid. Gladys went back to help the crippled soldier and after that she goes into the timberland where a near-miss knocks him senseless and he pushed back then. On his arrival he found the driver bleeding and sobbing. His car was in a condition of wreck. On his return he found the remains of the girl and the soldier and the he found the car in a wrecked up condition with full of smoke. The car was in an entangled position. He broke into tears on seeing that and he collapsed on the ground itself. The horrible death of Gladys, made the protagonist realize the potential for dignity within the heart and soul of even the most prosaic and artificial of human beings. This piece of work confirms the faith of the author in humanity and in Africa (Achebe, Chinua). The story suggests the struggle of the Africans against the foreign forces. It defines the role of a girl in the war and the only way open for a girl to survive in the war was the means of prostitution that was adopted even by Gladys. The author described how corruptive power could lead to destruction. Conclusion The story majorly concentrates on the struggle that was experienced by the people of Africa in order to make themselves free from the colonial rule of the British. This was not the end. They had to struggle through the issues of democracy, the evil things that were associated with the military rule, the civil war, the tribunal rivalries and the dictatorship. The author tried to preserve the age-old proverbs and the truths of the tribal heritage of Africa by highlighting them in his story. This essay is limited in knowing the exact background of Africa. The role of men were not highlighted in the story this is the reason that aspect could be brought out in the essay. There are different shades that are related to the story, that are included in the other stories of Achebe. The readers can read those and understand the background of the African wars. The readers will have the clear idea of the difference between tradition and modernity. This story had been judged from a feministic point of view, however the readers can experience more shades of the work of the author by reading his other texts. References Achebe, Chinua.The African Trilogy: Things Fall Apart; Arrow of God; No Longer at Ease. Penguin, 2017. Afejuku, Tony, and Adekunle Mamudu. "Disease And Social Dislocation In Chinua Achebes Girls At War."Awka Journal of English Language and Literary Studies3.1 (2016): 111-122. Aguilera, Ana Mara Leiva.Modernity and Tradition in Chinua Achebes Girls at War and Ngugi Wa Thiongos A Meeting in the Dark. GRIN Verlag, 2015. Gagiano, Annie. "Illuminating Africa: Commemorating and Reassessing the Work of Chinua Achebe (19302013)."Development and Change45.5 (2014): 1074-1092. Gale, Cengage Learning.A Study Guide for Chinua Achebe's" Civil Peace". Gale, Cengage Learning, 2016. Lynn, Thomas Jay. "Catastrophe, Aftermath, Amnesia: Chinua Achebes Civil Peace."Chinua Achebe and the Politics of Narration. Palgrave Macmillan, Cham, 2017. 127-142. Siddique, Rumana. "WO man of the People: Gender Roles, Nationhood, and National Identity in Chinua Achebes Anthills of the Savannah."A JOURNAL OF ENGLISH STUDIES8 (2017). Williams, Patrick. "West African Writing."Writing and Africa. Routledge, 2017. 31-45.

Relationship Between the Brand Equity and the Sales of Bottled Water Industry free essay sample

This research basically pertains to find out the relationship between the brand equity and the sales of the product. The questionnaire was constructed and the pilot study using 15 respondents from ICBS was carried out to ensure that there were no confusions or ambiguities in the questionnaire. All ambiguities or confusions found were removed before administering the final questionnaire. The questionnaires were divided into two parts. On first of June the questionnaires were administered among half of the sample. The other half of the questionnaires among the remaining samples on 1st July 2007. As our research was basically descriptive in nature, we then quantified the values we were given in the questionnaire results and used them to graph the responses of the elements of the research. The results were then analyzed. Introduction The broad area of the research is related to the currently existing situation in the bottled water industry. As the bottle water industry is flourishing in Pakistan and new competitors are entering the market but still Pure Life has managed to maintain the considerable amount of market share due to its brand equity. We will write a custom essay sample on Relationship Between the Brand Equity and the Sales of Bottled Water Industry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The concept of brand is integral to the success of any given product. Brand equity necessarily affects the performance of a product. The concept of brand equity can have a marked effect on the longevity of a products performance. Brand equity is defined as the bundle of intrinsic features/attributes delivered by a branded product or service. It is measured as the price differential someone is willing to pay for a particular branded product or service over an identical product or service that is unbranded. Alternatively, this definition can be re-crafted to state that brand equity is the difference in utility between two products or services that are perceived to deliver an identical set of tangible benefits at the same price. Consumers see a particular brand name as a contract. A brands name may reduce consumers sense of uncertainty, allowing them to purchase, uncertainty reduction, or trust, thus improving their sense of value. Background Nestle have taken a strong interest in Pakistan at a time when the country’s food, drink and retail industries in general are all actually struggling to attract large-scale multinational investments of this nature. Although these companies all have more profitable product categories, which are their primary concerns in more developed markets, in Pakistan a key element of their business strategy at the present time is a strong presence in the increasingly competitive bottled water industry. Should economic growth continue, the introduction of their added-value, more premium products, will simply prove a bonus at a later date? Such investment cannot help but drive bottled water sales in Pakistan, while inflows from multinationals also provide much needed jobs and contribute to essential infrastructural developments in the country. However, there is a huge flipside to these advantages the creation of a population, which can barely afford to spend beyond necessity, reliant on a product that is still considered a luxury item in some of the worlds most developed economies. Pakistan’s response to this dilemma affects not just its population, but its likelihood of establishing itself as a destination for much sought after food, drink and retail industry investment in the future. Literature Review Brand equity is the value built-up in a brand. It is measured based on how much a customer is aware of the brand. The value of a companys brand equity can be calculated by comparing the expected future revenue from the branded product with the expected future revenue from an equivalent non-branded product. This calculation is at best an approximation. This value can comprise both tangible, functional attributes (e. g. TWICE the cleaning power or HALF the fat) and intangible, emotional attributes (e. g. the brand for people with style and good taste). It can be positive or negative. Positive brand equity is created by effective promotion and consistently meeting or exceeding customer thoughts. Negative brand equity is usually the result of bad management. In the early 2000s, the Ford Motor Company made a strategic decision to brand all new or redesigned cars with names starting with F. This aligned with the previous tradition of naming all sport utility vehicles since the Ford Explorer with the letter E. The Toronto Star quoted an analyst who warned that changing the name of the well known Windstar to the Freestar would cause confusion and discard brand equity built up, while a marketing manager believed that a name change would highlight the new redesign. The aging Taurus, which became one of the most significant cars in American auto history, would be abandoned in favor of three entirely new names, all starting with F, the Five Hundred, Freestar and Fusion. By 2007, the Freestar was discontinued without a replacement, and Ford announced record losses. In a surprise announcement, the discarded Taurus nameplate would be re-used on an improved Five Hundred which had disappointing sales and whose nameplate was recognized by less than half of most people, but an overwhelming majority was familiar with the Taurus. Brand Equity and Market Share Very often only the market share of a brand is looked at as a means of determining how successful the brand is. Although market share is of importance in assessing the performance of a brand, its relationship with brand equity is of great significance, as this relationship can be an indication of the potential success of a brand, or alternatively can direct strategy on how to attain such success. The following diagram illustrates the relationship between brand equity and market share: Brand equity and market share are not always proportionate. As can be seen from the diagram, the ideal place for a brand to be situated is in the top-right quadrant. This shows that the brand is successful in that it has a strong brand equity and high market share. However, this may not always be the case. It is possible that a brand may have high brand equity, but may not have an accordingly high market share (top-left quadrant). In order to improve the market share of a brand in cases such as this, regard must then be had to in-store issues such as display, shelf space, distribution etc. Thus, understanding brand equity plays an important role in that it gives an indication of how a brands performance can be improved. Where there is low brand equity and a strong market share (such as the bottom right-hand quadrant), the situation is extremely tenuous. Although the picture may look good owing to the strong market share, the reality is that, with weak brand equity, the product is vulnerable to competitor or other in-market activity. Therefore, measuring only the strong market share does not give the complete picture brand equity must also be considered, and by improving this, the full potential of the brand can be secured. What is Brand Equity? In layman terms brand equity is the value that a consumer attaches to a certain brand. Although brand equity can be measured tangibly by way of certain indicators, a large component of the concept is intangible, i. e. what perceptions and associations people have of a certain brand, and the familiarity of those brands in the mind of the consumer. The diagram below illustrates how brand equity is made up: From the diagram, it is evident that the sources that drive brand equity (brand awareness, consideration and the factors associated with it) will lead to certain outcomes. And the more powerful the sources are, the more significant these outcomes will be. Thus, a strong brand loyalty and ability to command a price premium will lead to resilience against any negative short-term market factors. And this is why brand equity is essential in assessing the performance of a brand: it has the potential to secure the success of the brand against many variable in-market factors. Further, the importance of brand equity is that, by understanding how brand equity drives market share, it is then possible to make use of this knowledge in order to grow the market share of a brand. Understanding the link between brand equity and market share will thus assist marketers in which strategies are required to grow market share. The Benefits of Brand Equity: What are the benefits of strong brand equity? Well, strong brand equity leads to, inter alia, strong market share, customer loyalty, more favorable response to price increases, less vulnerability to competitor activity, brand extension opportunities, and communication messages which reach the consumer. In attaining these benefits, strong brand equity will ensure that a product is of an enduring nature. Ultimately, strong brand equity will improve profitability. To build a winning brand, therefore, is to understand the relationship between brand equity and market share, and to leverage both to their full potential. In so doing, a brand will be successful and sustainable in the long term. It must be kept in mind that increasing market share does not increase brand equity, whereas increasing brand equity invariably leads to increased market share. Another benefit of brand equity is that it’s an asset which can be sold or leased. The importance of brand equity to customer loyalty: Keller (1998) argues that brand equity is unique from customer loyalty, and can be defined as: †¦ the differential effect that brand knowledge has on consumer response to the marketing of that brand. He argues that a brand possesses positive customer-based brand equity when customers react more favorably to a (brand identified) product and the way that it is marketed as compared to when it is not. Brands can also possess negative customer-based brand equity, expressed when consumers react less favorably to the marketing activities associated with a brand, as compared to an unnamed or fictitious named version of the product. Keller (1998) further states that one of the characteristics of brands possessing strong brand equity is stronger brand loyalty. This position appears consistent wit that of Aaker (1991) who argued that brand loyalty could be considered both a dimension and an outcome of brand equity. Problem Statement The problem statement of the research is to find out that â€Å"Are pure life sales greater than competitors due to brand equity of Nestle? † Nestle pure life was launched in Pakistan in 1998. The brand now holds a solid position as number 1 in Pakistan by having more than 50 per cent of the countrys small bottled-water market of 33 million liters (35 million quarts) a year. Pure Life is everywhere at roadside stalls, gas stations and rest stops. Its hawked at street corners in traffic-clogged Lahore. Middle-class shoppers buy it by the case in supermarkets. On the remote mountain road leading from Islamabad to the hill town of Murree, Pure Life billboards urge drivers to drive only Nestle Pure Life. At small stores along the way, a flurry of banners proclaim: Pure Safety, Pure Trust. The ideal water. From Nestle with love. As the purchase of the bottled water involves low involvement of consumers therefore factors such as price, packaging and taste are not as important as compared to the brand image of the product. Therefore, the research is conducted to find out whether the equity of a brand affects the sales of the product or not Limitations, Delimitations and Assumptions The concept of brand equity is important to every brand therefore it can be applied to every product in the Pakistani market. For the purpose of simplicity, researchers chose water bottled industry of Pakistan. In this industry Nestle Pure Life was chosen due to the fact that as purchase of bottled water involves low involvement of consumer so the only thing that matters for the consumer is the brand name. Furthermore another reason for choosing Nestle Pure life was that the researchers assumed that the sales of Nestle Pure life were greater than competitors due to brand equity of Nestle. There was another limitation that the researchers would only focus on a particular age group of people i. . people between 20-25 yrs of age. Theoretical Framework In the research the independent variable is brand equity, the dependent variable is sales, whereas there are three intervening variables identified which affect the relationship of independent variable and the dependent variable which are, production capacity, distribution and availability. There is a positive relationship between the independent variable and the dependent variable because it’s assumed that the brand equity causes an increase in the sales of a product which is Nestle Pure Life. Coke and Pepsi entered the bottled water industry as their production capacity was 18000 crates but after production of sodas their production plant was idle so they decide to jump in the bottled water. industry. They had the advantage that the industry is developing and consumers are becoming conscious of the importance of pure drinkable water. And their setup was already developed. Their distribution is extensive and they can capture all the consumers who buy their sodas. There is a positive relationship between sales and the intervening variables that are production capacity, distribution and availability. Nestle has an advantage over the other bottled water competitors due to the fact that they are the market leaders and their production and distribution is much more then the other competitors and their production plant and capacity is only used for the bottled water only. Their availability is much more extensive because nestle food products are distributed all over the country and hence they utilize their already developed distribution setup. Hypothesis The hypothesis that the researchers intended to test was the following: â€Å"Pure life sales are greater than competitors due to brand equity of Nestle† Nature of study The type of research is basic or pure because the study aimed to find out the affect of brand equity on sales of Nestle Pure Life and literature review was done to find out the relationship between brand equity and sales and primary study was also conducted by distributing questionnaires to MBA students of various universities. The relationship between the brand equity and sales is also generalizable. No matter what the product is there is always the positive relationship between them. Purpose of Study The purpose of the study is descriptive. The study will help in better understanding of the relationship of brand equity of a product and its sales. It will also help the organizations to make decisions related to brand awareness, brand loyalty and brand preference that will affect the brand equity of a product. It will also help other researchers to work on the similar concept. Throughout the study the researcher interference was minimal as there was no control of researcher on the independent variable which was brand equity. The type of investigation was correlation as the study aimed at finding the relationship between the independent variable and dependent variable. It was a field study done in non contrived settings. Methodology Data Collection The initial data for research was obtained through secondary sources of information, which included internet articles, journals and books. It would not be enough to substantiate the hypothesis; therefore, the data collection technique of questionnaire survey shall be used. Population Our target population consists of business schools students in the age group of 20-25 years using Nestle Pure Life. Sample â€Å"Proportionate stratified random sampling technique† was used for the sample. UniversitiesNumber of Elements Proportionate sampling NCBA250250 * 32% = 80 LSE350350 * 37% = 130 GCU200200 * 25% = 50 Sample Size Out of the total of 800 students the size of the population, the sample was 80 students of National College of Business Administration, 130 Students of Lahore Scholl of Economics and 50 students of Government College University Lahore. The sample sizes were determined using table given by Uma Sekeran, using 90% confidence interval and standard error of 9. 5. Instruments Questionnaires were used as a tool to gather the primary data for the research. The questionnaire consisted of 7 questions and was administered among NCBA, LSE and GCU students. The questionnaire used in this study was a non-standardized instrument constructed solely for the purpose of this study. Copy of the questionnaire is attached in Appendix I in the report. Scale Dichotomous scale was used for five questions. YesNo Category scale was also used. Multiple items were given to elicit a single response from the respondent. From ranking scale forced choice scale was used which enabled the respondents to rank the brands of water bottles according to their preferences. Pilot Study A pilot study using 15 respondents from ICBS was done to ensure that there were no confusions or ambiguities in the questionnaire. All ambiguities or confusions found were removed before administering the final questionnaire. Reliability The reliability of the instruments was ensured through split- half reliability method. The instrument of the study which was questionnaires was divided into two halves. On first of June the questionnaires were administered among 40 NCBA students, 75 LSE students and 25 GCU students. The other half of the questionnaires among the same number of students on 1st July 2007. The reliability test will reflect the correlation between the two halves of the questionnaires. Validity The validity of our instrument was checked by the content and construct validity test. Results Question 1 Do you buy bottled water? Our population included only those elements who are users or buyers of the bottled water. So as the sample is the replica of the population then it can be said that the sample contained all the users or buyers of the bottled water. Question 2 Rank the following brands of water bottles according to your preference. As this question asked to rank the brands in order of preference it helped us to find out what brand people prefer. The results showed that 45% or 117 consumers prefer Nestle Pure life. Aside from that the other preference were 20% or 52 prefer Aqua Fina , 15% or 39 prefer kinley, 13% or 34 prefer Sufi and the least was aqua safe which is 7% or 18. It showed that the highest demand or preference is of Nestle Pure life. The name Nestle Pure Life was used because it is known as Nestle or Nestle Pure Life among people. Question 3 What are the reasons of your preference? This question asks about why the brand is preferred? And what is the reason for there preference? The results showed that 37% or 96 for international brand, 21% or 55 marked companied credibility, 18% or 47 went for quality seal, 11% or 29 marked packaging, 9% or 23 for price and 4% or 10 for certification. By these results we concluded that most people don’t know about quality seal and certification and some brand don’t have them so it wasn’t marked. One aspect was that those who marked nestle as their preferred brand marked international brand and company’s credibility as their reason for preference. Price and packaging was not such a major factor in their reason for the preference. It was only marked by consumers who use aqua safe and Sufi. Question 4 Do you recall any advertisement of your preferred brand? The results showed that 83% or 216 answered yes and 17% or 44 answered no. It showed that one reason of preference was the advertisement showed. Research shows that it has a major impact on people as it repetitive. It leaves the impression and the companies or brands qualities and messages in peoples mind. They do remember and recall it when buying a product. Question 5 How long have you been using your preferred brand? The results showed that most of the people have been using the brand for more than a year 45% or 117. 37% or 96 were using it for a year, 12% or 31 for 6 months and 6% or 16 for a month. The results also showed that most of the people have been using Nestle and Aqua Fina and Sufi and Aqua safe had a few consumers as they have not been using it for so long. Question 6 In your opinion are you brand loyal to your preferred brand? The results showed that 87% or 226 were brand loyal and 13% or 34 were not. The result showed that students are not brand loyal. But it has been observed that when people ask for drinking water they ask for nestle water. We also observed this at super stores that while passing by the water bottle shelves they pick Nestle. This behavior is same as schools and colleges. Question 7 What if your preferred brand is involved in an unethical business or fraud, will you still buy it? The results for this were that 64% or 166 answered as Yes and 36% or 94 answered as No. It showed that if a companied credibility is in doubt people back of from it. It does show a sense of rightness in people and also that for a brand to be successful it’s important that the company should be credible. As brand equity is the goodwill of the company and it’s important for a company to succeed and be reputable. Is also important because now, with media awareness people are becoming more conscious to these factors, so, the companies have to be conscious of these factors. Question 8 Would you prefer a brand which is popular in your social circle? The results of this question were that 55% or 143 answered as Yes and 45% or 117 answered as No. t helped to show that is the preference dependent on the social behaviors. But the result showed that it has a 10 % difference so it is slightly significance. For some people it who look for acceptance from their circle but it’s not that important as it low involvement purchase and it related to thirst which know no boundaries. But for some its status symbol to use bottled water as some peop le don’t care as long as its water. Discussion If the hypothesis is selected it would mean that the brand equity and brand image is important for the customers. They do take it into consideration while buying as its imprinted in their minds. Advertisement helps the customers to see the attributes of the company and the product . It keeps the brand equity in the minds of the customers. If the hypothesis is not substantiated by the questioner’s results, it would mean that some other factors are involved in the greater sales of the brand besides it brand name and the research would have to be conducted again with a new hypothesis. . Conclusions The conclusion of the study is that the Pure Life sales are greater than competitors due to brand equity of Nestle. The company should concentrate on things like brand preference and brand loyalty. They can do this by a lot of advertising and other promotional campaigns like public relations. Brand preference, brand loyalty and trust leads to establishment of brand equity which can be said as goodwill. Implications Brand equity is the customer’s subjective and intangible assessment of the brand, above and beyond its purely perceived value. In a market where many products are rather similar (i. e. commoditization), the brand can have a large effect on whether customers want to buy the product and what price theyre willing to pay. Brands therefore add more and more value to the basic product or service. Example: although a blind test panel taught researchers that most people prefer Pepsi above Coca-Cola, yet Coca-Cola is much stronger on the market. Our research findings shall help marketers understand the relation between brand equity ad sales. We have used Nestle Pure Life as a model for the study to illuminate the same relationship. As mentioned earlier, if there is a relationship between the variables, the marketers need to take it into account while designing their marketing strategies and policies.

How to Get the Most Out of SAT Math Practice Questions

How to Get the Most Out of SAT Math Practice Questions SAT / ACT Prep Online Guides and Tips You’ve lined up all your SAT math study material, but now how do you use these questions to their best effect? Getting the materials to study is only half the battle- making an effective study plan and knowing how to best execute it is the second, crucial step. We’ve put together a comprehensive plan on how to make use of the study materials you have at hand. In this guide, we’ll walk you through how to best use your math practice problems and how to make the best study plan possible to boost your SAT math score. The Importance of Using Proper SAT Math Study Materials Before we start in on how to use the practice materials, it’s important to talk about what study materials to use. The SAT is a very specific kind of test and a good deal of the study material available online does a poor job of replicating it. The most accurate and highest quality study material will come from the College Board itself and only prep programs that truly base their questions off this material are worth your time. Always use the highest quality study material and practice problems so that you can get the best measure of how you’ll do on test day. If you study from inferior sources, you will have an inaccurate picture of how you’ll do (for better or worse), which will only hamper your study progress. We have gathered all the best free SAT study material and practice problems, so definitely start there for all your SAT math practice problem needs. Only the best SAT study materials are worth your time (so says Study Dog). How to Begin- Identifying Your Current Strengths and Weaknesses First things first, you need torun a diagnostic! Step 1:Take a Full-Length SAT Practice Test If you haven’t taken one already, start by taking a full practice testto gauge your current score and percentile. Though you may be more focused on improving your math score right now, you will still need to take a full test so that you can best replicate a real testing environment. You won’t truly know where your weaknesses or strengths on the test are without first taking the test. You also won’t know how your math scores fit into your larger test-taking picture if you only take the math sections by themselves. The SAT is a marathon and scores will fluctuate depending on your energy and concentration levels over the course of the entire test. So you’ll only get a full picture of your current levels if you take the complete test all together. This is a baseline, so be honest. Only then will you be able to tell where you’re starting and how far you have to go. So treat your practice runas you would the real test- adhere to the timing rules, don’t stop and look things up, and skip questions you don’t feel you can answer accurately. And, as you go through, make sure to mark your questions. Put a mark any time you feel unsure about a question and cross out any eliminated answer options. This will help you to identify patterns in your overall test-taking later. Step 2:Examine Your Test-Taking Patterns Once you’ve corrected your practice test, look at your spread of right and wrong answers. Are there any patterns to the distribution? There are two broad ways to categorizeyour mistakes: by location on the test and by type of content. See if you can organize your errors accordingly. There will be three SAT math sections on any given practice test, two that are entirely multiple choice and one that is a combination of multiple choice and grid-in. The multiple choice only sections are arranged in order of ascending difficulty, so the last problem of a math section will be much harder than the first question. On the combination multiple choice and grid-in SAT math section, the questions will go in ascending order of difficulty for the multiple choice and then will reset for the grid-in. So question 8 (multiple choice) will be much more difficult than question 10 (grid-in). What this all means is that if your errors on the SAT math sections mostly appear in certainlocations, your mistakes are probably related to the difficulty level of the problems. To spot patterns of location-based errors, ask yourself whether you are: Missing questions over the entire math section, seemingly evenly throughout? Missing mostly the grid-in questions? (For some students, the grid-in section is exponentially more difficult than the multiple choice section and can be a large source of lost points.) Missing several questions in the early range of the multiple choice or grid-in? (Though it is normal to miss some or even several questions on the overall SAT math section, try to carefully analyze and improve upon your mistakes in this earliest range. These earlier questions will be the quickest and "simplest" to solve for the whole math section and so will net you a nice cushion of points if you can grab them.) Missing questions in a cluster in the mid-range of each math section? (This is where the questions transition from "easy" to "medium-level" difficulty and that transition can trip many students up.) Missing mostly the last questions in each section? (These are the "high difficulty" questions and are difficult for most students.) You may also begetting questions wrong by topic. Take a close look at each of your errors to see if there is a topic-specific pattern to your errors. To spot trends incontent errors, ask yourself whether you are: Getting all or most questions wrong in a particular topic, no matter where the questions are located in the test? (E.g., are you missing allpolygonquestions, whether they appear as question 2 or question 20?) Getting questions wrong by topic only in the medium or high level difficulty? (For instance, can you solve your "easy"slopequestions, but miss all the "difficult" slope questions?) Having a seemingly even spread of right and wrong answers by topic throughout the test? (If you answered questions 4 and 14 onfunctionscorrectly, but missed question 9, it may have less to do with your understanding of functions as atopicand more to do with the phrasing of the question or the speed at which you were taking the test. Take a careful look at each problem to see if you can spot the pattern.) The less familiar you are with a particular math topic, the harder it will be to answer the variety of problems on it that you’ll see on the SAT. Take a look at ourindividual math guidesfor topic-specific help and practice questions for any of your SAT math topic problem areas. Most people will start out their SAT practice by missing a combination of location-specific and topic-specific questions, so don’t worry if your pattern starts out this way too. As you get more and more used to both the material and thewaythe SATteststhis material, you’ll narrow your range of wrong answers and increase your accuracy in both fields. Step 3: Make a List of Your SAT Math Strengths and Weaknesses Now that you’ve looked at your test-taking patterns, make a list on a separate piece of paper of all the math topics in which you missed questions. In addition, make a list of the types of errors you made. Why make a list of the type of error? There is a big difference between errors on the SAT math test- not knowing how to approach a question at all is very different than misreading a question. You’ll need to examine exactly what kinds of errors you’ve made so that you can learn to avoid them in the future. Types of errors include: Finding the wrong variable or final value This is one of the most common errors, especially on problems where you must find an "unusual" final answer. For instance, the problem may ask you to find the value of 2x for your final solution, when your natural instinct is to find the value of x alone. Misreading the question This can include misreading any value or variable in the overall question or simply misreading what the question is asking you to do. For example, in a word problem, did you mix up "Tom" and "Tina"? Did you read "subtract" as "square"? It is easy to make assumptions or to mix up similar words if you're going too quickly through your problems. Stopping your solve too early or too late In a problem that requires multiple steps, you may accidentally find yourself stopping a step or two too early or going a step or two too far. For instance, if you are tasked with finding the 12th number in a sequence and you're counting by hand, you might accidentallyfind the th or 13th number in the sequence instead. Many answer choices are generated by this type of error, so be extra cautious in only taking the exact number of steps necessary. Not knowing how to approach the question at all Whether it's the wording of the question or the math topic involved, sometimes you'll find yourself completely flummoxed. You may not know how to set up the solve to the problem in the slightest, or you may try and fail to set up the solve. Either way, this is a problem that leaves you stymied. Mixing up or forgetting your formulas Though you will be given a formula box, it can be easy to misremember or mix up your formulas in the heat of the moment. If you need to find the area of a circle, make sure you're using the area formula and not the circumference formula. Note: don’t take â€Å"careless errors† like misreading the question or finding the wrong final value lightly! The SAT is designed to make you make these kinds of errors, so don’t just assume you’ll make the correct choices next time. You’ve got to commit yourself to slowing down and identifying what the question is truly asking you. Always double check to make sure your answer matches exactly what they’re asking you to find. You've lined 'em up, now let's knock 'em down! How to Proceed: Using SAT Math Practice Questions to Raise Your Score You’ve got your baseline, so how do you use your practice material to up your score? Let’s take a look. 1) Now that you’ve identified your areas of strength and weakness, take the time to brush up on those math topics that lie in your weak zone. It’s not enough to assail yourself with practice problem after practice problem if you still don’t understand the material- you must first understand both the ins and outs of the particular math topic as well as how you’ll see it tested on the SAT. Our SAT math guidesare tailored to reflect and demonstrate how each topic is presented on the SAT, so you won’t have to waste time reading and memorizing more strategies and facts than you absolutely need to. This way, you’ll also keep your practice problems â€Å"fresh.† It’s no use throwing yourself against a wall of function problems if you’ve never studied functions in school. It will only leave you with no new material to study from once you’ve brushed up on how to solve function problems. Practice will only help you so much if you don’t know how to even approach a particular topic. Only then, once you’ve learned what you need to learn, will your practice problems solidify the knowledge in your head and get you to where you need to be- polishing up your topic skills so that you’re ready for test day. 2) When you do find practice questions, always try to solve them yourself first without looking to the answer. When looking over new problems, don't just look at the problem and go immediately to the answer. The answer explanation might make sense and even make you feel as though you would have been able to solve the problem yourself, but this feeling can be deceiving. Solving a puzzle yourself and understanding how a puzzle was solved require two entirely different parts of your brain. Always (always!) try to solve a problem yourself first and commit to an answer choice, before you look up the answer. Even if your answer choice is that you would skip it if you saw it on test day, it is better to make a decision, rather than imbuing yourself with false confidence in your current abilities. Remember- you can only improve if you have an accurate picture of your current skill level. 3) Once you’ve brushed up on the topic, take practice problems in multiples at a time, as if you were truly working on the test. As you solve your practice questions, don’t solve questions one at a time and stop to look up the answer after each one. Though you may be tempted to know exactly how well you've done after solving each problem, this kind of pacing does NOT give you an accurate picture of how you’ll do on test day and can hamper your progress. (Remember: you won’t be able to verify whether your answers are correct or not on test-day- you simply have to do your best and move forward on multiple questions at a time.) Even if you don’t always sit down to take a full test or a full math section at once, it is still better to answer two or three questions at a time than it is to simply answer one. 4) If a topic can use multiple solving methods for its problems, try all the different ways in order to find the one most comfortable for you. Many questions can be solved in several different ways. Plugging in answers and plugging in numbers are strategies that work for a large variety of questions, but there are others as well. For instance, systems of equations questions can be solved by graphing, subtraction, or substitution, while sequence and distance questions can be solved via formulas or by working them out by hand. These are just some examples, and each of our guideswill go into further detail. The point remains that most every SAT question is purposefully designed to be solved in multiple ways and different methods work best for different people. So once you’ve finished solving your set of problems, go back and solve them again using a different strategy. Compare this to the first time- which method did you like better? Which was faster? Which made you feel the most confident in your answer? 5) Pace yourself (and your practice questions) Though it may be tempting to get your studying out of the way, do NOT cram all your studying in one go! Improvement happens over time and you must pace yourself to get the most out of your prep time. In addition, if you blow through all your practice problems at once, you won't have anything else to work with fresh. Again, solving a puzzle yourself and understanding how a puzzle was solved are two very different concepts, so try to pace out your fresh material and your review material so that you can use both parts of your brain in your study prep. 6) Sign up for a test-prep program if you feel you need more material than the free practice questions available. If you feel you’ve exhausted your free study material, then definitely sign up for a test-prep program or buy one of the official study guides available, like the Official SAT Study Guide. Not only can a prep program provide you with additional material, but can also help you make the most out of your study time. Our SAT study program at PrepScholar automatically targets your areas of strength and weakness and tailors your studying to you and your needs. No need to assess your patterns yourself- we’ll do all the work for you! There are many paths for doing well on your SAT and, with experimentation and diligence, you'll find the best one for you. The Take-Aways The SAT is unlike most tests you’ll ever come across- it is long, tricky, and very specifically designed. Going into it blind (or poorly prepared) rarely ends well for anyone. The more you can prepare, and the better that preparation is, the better you’ll do on the test, hands down. So make sure your study material always comes from the best sources and that you use this material to its absolute best effect while studying. Your goal is to train your brain to look at and solve puzzles in the way that the SAT wants you to, and most people can only do so with focused effort and practice. Always remember that success on the SAT is entirely doable and, indeed, trainable. Once you know how to hone your focus and target specific areas to study, you’ll be mastering your SAT math questions in no time. What’s Next? You've taken a look at your SAT test-taking patterns, so now it may be time to check out ourindividual SAT math guidesto help you brush up on any topic that was not too familiar to you. Running out of time on the SAT math section?If you found that you didn't have enough time to finish your SAT math sections, check outour guide for how to beat the clock and maximize your SAT math score. Unsure about your SAT math formulas?Make sure you know which formulas you'll be given and which you'll have to memorizeand thencheck out how to use that knowledge to its best effect. Looking to get a perfect score?Ourguide to getting a perfect 800 on SAT math(written by a perfect-scorer!) will help get you to where you need to be. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Math strategy guide, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Asymmetric Synthesis Essay Example | Topics and Well Written Essays - 1000 words

Asymmetric Synthesis - Essay Example Hence, it is undeniably interesting to study the catalytic asymmetric synthesis of cinchona alkaloids , which have also been helpful in man's daily living. This includes its role in the production of food flavorings and medicines for different ailments like malaria. Additionally, the popularity of cinchona alkaloids over the years is also because of its qualifications in the three primary criteria of catalysts, which are as follows: 1) the diversity of reactions that the catalyst can trigger; 2) the accessibility of both enantiomeric antipodes of the catalyst at an affordable cost; and 3) the stability of the catalyst. The research aims to study the catalytic asymmetric synthesis of the popular two pairs of cinchona alkaloids which are enantiomeric in nature: cinchonine and cinchonidine, and; quinine and quinidine. The researcher aims to study the two pairs by isolating them through extraction of the bark of the cinchona tree; a native of tropical regions. Due to their widespread use, all four members are readily available in large quantities from most chemical suppliers. Furthermore, before conducting several experiments for the research, the researcher will gather enough materials documenting the history of cinchona alkaloids. ... erature section of the research, which will include information about cinchona alkaloids from one of the earliest uses of cinchona alkaloids in asymmetric catalysis which was demonstrated by Pracejus in the 1960's to catalyze the asymmetric alcoholysis of ketenes (Pracejus, 1964) to its modern uses. Moreover, the study's related literature will consist of theories proposed about the asymmetric synthesis of cinchona alkaloids by chemists of different ages. One interesting theory which will contribute to the study of the alkaloid's catalytic asymmetric synthesis is that the alcohol is activated via a hydrogen bond with the tertiary amine of benzoylquinine. Addition of the alcohol to the ketene is followed by quenching of the resultant enolate by the chiral ammonium salt. The resultant esters are isolated in up to 76% enantiomeric excess. The research will strive to replicate the experiments conducted to support this theory. Also, with the proliferation of recent publications studying cinchona-ketene systems for asymmetric synthesis (Blake, 2001), the study will investigate different assumptions about the asymmetry in the synthesis of cinchona alkaloids. One of the most noticeable of these recent publications which the researcher intends to focus is Lectka's -halogenation of acid chlorides (Wack, 2001). Lectka stated that the benzoylquinine-ketene system reacts with quinone based electrophilic halogenating reagents to yield activated -halogenated esters with enantioselectivities as high as 99%, and with good yields. The study will try to prove this through catalytic asymmetric fluorination, where cinchona derivatives have already been used, though only stoichiometrically (Muiz, 2001). However, despite the efforts to base certain experiments upon previous studies, the

The Nursing profession Essay Example | Topics and Well Written Essays - 2500 words

The Nursing profession - Essay Example The care should not be confined to the physical aliment but also the psychological and spiritual needs. Thus, patient care should have a patient centered approach considering the patients as still active dignified individuals, who can plan, manage and create some meaning out of their end life situation. Understanding of these facts helps in better nursing care. The patients seem to know better (than the past) about health care and they demand more knowledge on their end of life options today. Most of the patients want to discuss their treatment options and have a Right to refuse as per existing laws in UK. Problems pertaining to 'End-of -life' care and care for the aged are on the rise especially when concepts of euthanasia and physician assisted death are trying to find legitimate positions in the society. The present case study is that of an eighty-year-old Mr.X in a care home in London. He is dependant on the staff for most of his daily activities. He has complaints of constant pa in and it has been becoming increasingly difficult to move this man as his bones have become very contracted although he is being made to sit on his chair as often as possible. He is also encouraged to eat with the other residents in the dinning room in spite of his spine becoming so twisted that eating at the table is difficult. Patient X is a Retired School Master, widowed with 7 children all off whom visit him on a regular basis and although he is confused at times his Religion and faith are very important to him and still attends Mass every day in the care home. He has a medical history of Myocardial infarction, chronic heart failure, pacemaker, Paget's disease, depression and Type 2 diabetes. He is a classic example of an aged individual with multiple complications. Any further development in these complications will result in the patient being shifted to Intensive care with the possible outcome of death. Thus, it is an excellent case of a patient where managing patient care is vital rather than just assessment and interventions. The Nurse care for the case study should be based on Roper Logan and Tierney model of nursing (1980) which is a care model based on activities of daily living. Unlike Virginia Henderson (1966) model, which recognizes 14 activities, Roper model recognizes only 12 activities. This includes, maintaining a safe environment, communication, breathing, eating/drinking, elimination, washing/dressing, thermoregulation, mobility, work/play, sexual expressions, sleep and dying. Three problems in nurse care for Mr.X: 1.Chronic pain: Chronic pain of the bones is an unpleasant sensory and emotional experience in the patients with Paget's disease and Mr.X has been diagnosed with Paget's disease. Pain management in patients with Paget's disease helps in the improvement of quality of the patient care. Understanding pain needs specific communication skills based on perception. This is true because many of the terminally ill patients may not be able to verbally communicate their pain. Chronic pain is a pain, which lasts for more than six months. Chronic pain is further classified based on its etiology as 'non-malignant' and 'malignant pain'. Non - malignant is non-cancer related pain and malignant pain is cancer related. Chronic pain depresses, debilates and affects the quality of life (Cole, 2002) .A study by Green et.al (2002) on chronic pain management has revealed a need for further educational insights of physicians. A recent study

Continuities and changes of religion in Sub-saharan Africa Essay Example for Free

Continuities and changes of religion in Sub-saharan Africa Essay Sub-saharan Africa has undergone changes with religion such as the changing of religious affiliation to Christianity and the practices of cosmology and ontology, however, Sub-saharan Africa has also remained constant with their thoughts being focused on various beliefs like a creator and evil. Christianity was predominantly the main religion in Sub-saharan Africa opposed to the Muslims of North Africa. Christianity in the Americas slowly began to send out missionaries to spread the Gospel and build churches in Africa. The people began to form their daily lives and rituals accordingly and the population of Christians rose from about 9% to around 63% over the years from the 1900s to modern day. Missions in Africa is most definitely something that Christians in other part of the world have focused on. It seems to be a more targeted area for its other religious practices such as cosmology and ontology. Cosmology and Ontology are more philosophical beliefs in nature, evolution, and the way the world works. In Africa, many small tribes are closed off from communication outside of their tribe, and have practiced certain beliefs for hundreds of years. This belief system tends to lean towards the more relaxed religion and allows freedom for the people in those tribes to do what they want as long as it is parallel to what is right in nature. Everything in this philosophical study is that of nature. Nature is considered holy and worthy of worship. Cosmology and Ontology are how Sub-Saharan Africans attempted to explain our complex world in the simplest way possible that makes sense to them. There were also other beliefs that Sub-saharan Africans developed over time such as the belief in evil beings and eternal paradise. Sub-saharan Africans soon realized that there needed to be some kind of an explanation for what happens when you die, or what evil is. These details did not necessarily help form a new religion, but rather simply added on top of the religions already in place in the Sub-saharan region. In the Niger-congo area, there was a common belief in spirits, a creator of the universe rather than evolution. In other areas, there was the belief in the worship and idolization of ones personal gods whom they gave thanks to and credited much of their life to. These tribes lived their lives to please their gods in order to win favor and win a long and prosperous life. This is also something that was seen in Ancient Greece where Greek Mythology and the worship of gods took place. These people too, lived to please the gods to live a good life. In conclusion, Sub-saharan African has undergone changes in religion such as Christianity and Cosmology, but there was also factors that remained constant throughout the existence of Sub-saharan Africa such as little tribes who believe in pleasing personal gods.

The Second Republic and Its Fall Essays -- Nigeria Federal Government

The Second Republic and Its Fall One of many hurdles that Nigeria had to overcome in the attempt to return to civilian rule, and then to have such a new system entrenched, was the fact that competitive politics encouraged recourse to sectional identification. On the one hand, there is need for a understanding of the nature of the dynamics of Nigerian society, especially with regard to the phenomenon of ethnicity. On the other hand, the theoretical formulations which already exist concerning the nature of politics in segmented societies must be confronted so that a closer approximation between such themes and the sociopolitical realities of Nigeria can be achieved (Joseph, 1987:43). The American-style constitution of the second Republic (1979-1983) was designed for Nigerians type of democracy where natural affairs rather than state are promoted to avoid the pattern of British parliamentary system where the winner-takes-all pattern. The parties in America conform to the Constitution due to their disciplinary disposition. In Nigeria, political parties were following the British style of politics, where â€Å"distribution of revenues among the politician and their clients at national, state and local levels†, are the order of the day (Shehu, et al; 1999:34). Bitter conflicts abounded within the political parties in both states and the federal level over the distribution of the spoils; hence, the inability of the politicals to manage the conflicts led to the demise of the democratic government in the Second Republic and the return of the military government. In the program of transition to the Second Republic, the military leaders’ primary concern was to prevent the recurrence of the mistakes of the First Republic. They believed that if the structures and processed of government and politics that had proved inappropriate in the First Republic could be changed, a stable and effective civilian government was therefore designed to address those fundamental issues, which were historically divisive, and to establish new political institutions, processes, and orientations. The second aspect of the transition involved the making of a new constitution and appropriate institutions. Decree number 25 of 1978 enacted the 1977 Constitution. It differed from the First Republic in 1963, in that, it introduced a United States type presidential system (Nwoked, 199:73). Previo... ...so was the decline in GDP by and estimated 10 percent. The repressive strategy of Buhari’s military further engendered deep resentment and bitterness among the people who feel that they had been denied of their personal freedom. In addition, according to Othman, â€Å"the military government was increasingly driven by dissension over strategies of economic management, the detention and trials of political detainees and the rising power of Brigadier Tunde Idiagbon, the Chief of staff, supreme headquarters, and the driving force behind the regime’s authoritarian policies, and of the Nigerian Security Organization (NSO)† (Othman, 1999:40). Two factors were instrumental to the final demise of the military regime; one was the risking of what Diamond called â€Å"political convulsion†, an attempt to impose a monolithic order on Nigeria’s vigorously polaristic society (Diamond, 1999:443). The second factor was the regime’s declaration in July, 1985, of their intention or plan to return Nigeria to C ivilian rule. These actions further isolated Buhari and Idiagbon from their military colleagues , including their arrogance in ignoring critical opinion even among its senior military ranks.